Follow Us: Small Business Tip of the Day: Social Media Goes B2B

It’s well-documented that consumers use social media to help make buying decisions, and according to a recent Forrester report the same is true for B2B buyers. Eighty-five percent of business decision-makers said at least one social media channel is either important or very important when making technology purchase decisions. The number-one place top executives check are support forums or discussion forums (63 percent), followed by virtual events or virtual trade shows (47 percent); online videos (46 percent); LinkedIn (40 percent); blogs (36 percent); professional social networking sites, not including LinkedIn or Twitter (35 percent); Twitter (19 percent); and Facebook (19 percent).

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