You might think Instagram is only important to your 13-year-old niece, but according to an L2 Think Tank report, Instagram registers consumer engagement 18 times that of Facebook and 48 times that of Twitter. The photo- and video-sharing social platform is one of many popular visual platforms like Vine, Pinterest and YouTube which are growing significantly and continue to be important platforms for brand-building. Even if your business does not have an official visual social account, you can reap the rewards of consumers talking about your business on these platforms. Although it may not lead directly to ecommerce sales, any publicity about your business is good news.
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