Once you’ve made the decision to get your business on one of the many daily deal sites, you need to make a plan to make sure your campaign comes off without a hitch. Daily deal powerhouse Groupon and the National Restaurant Association polled more than 500 restaurant decision makers, including 152 who have participated in daily deal campaigns, and released their findings for best practices to help ensure daily deal success. In a nutshell: Look for upsell opportunities, encourage repeat visitors with a customer loyalty program, track offer redemption, and schedule daily deal timing based on business needs and seasonality.
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