Web.com Small Business Tip of the Day: The Mobile Truth - Forum.web.com
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Web.com Small Business Tip of the Day: The Mobile Truth
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Want to get customers to read your marketing messages? Then it’s time to accept the mobile reality. In EmailOutbound Networks’ 2013 Consumer Views of Email Marketing report, the message to businesses was clear: Consumers are hooked to their mobile devices when it comes to reading email. Of the 2,000 U.S. consumers surveyed, nearly half (43 percent) say they read emails most often on their mobile devices. What’s more, 63 percent say they are interested in shopping directly from emails they read on their mobile device. Of course, that means the email needs to be readable—and clickable—on a mobile device. If it’s not, nearly 30 percent say they would unsubscribe from that company’s emails.

Web.com can help you with email marketing. Learn more about Web.com email marketing solutions.

Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

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