Do you have customers you consider your “regulars”? The ones you recognize as soon as they walk in the door? You’d better treat them right—FastCasual.com looked at thousands of businesses across the country and confirmed what many businesses believed true: 20 percent of your customer base drive 72 percent of your revenue. To keep your VIPs happy, make sure you identify and recognize your regulars by having staff greet them by name and making them feel special, as if they are part of an exclusive club. Reward them with a special store T-shirt or other promo item, let them skip the line to show their special status, or display a bulletin board with your VIPs’ pictures for all your customers to see. (Who knows? That might get other customers asking how they can become VIPs too!)
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