Follow Us: Small Business Tip of the Day: What a Difference Being Mobile-Friendly Makes

With nearly 130 million people in the U.S. walking around with smartphones in their purses or pockets, you’d better be sure you’re doing all you can to be available to and market to this mobile-loving crowd. Shockingly, 34 percent of small businesses recently surveyed still do not employ mobile technologies in their businesses. What could be the reasons? Some of the reasons entrepreneurs gave include not understanding the technology and not having the time to learn and engage. But the top reason is that their customers haven’t requested mobile from them. We’ve got news for you: Mobile isn’t going away—and just because your customers aren’t asking for mobile doesn’t mean they don’t want it. They could just be moving on to your competitors’ mobile-friendly sites.

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