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Web.com Small Business Tip of the Day: What Women (and Men) Want
Businesspeople are calling on mobiles in front of a modern office building.

When hiring (or trying to retain) top employees, it helps to know what the person is looking for in a job. A study by staffing firm Randstad U.S. found that although salary and benefits are important for both men and women employees, women rate work-life balance as a top concern when looking for a job. For men, the focus was more on career-progression opportunities. In addition, nearly 40 percent of the women surveyed want workplace flexibility, while only 26 percent of men care about that perk. Another difference between the genders is their preference for job location. The study showed 44 percent of female employees think location is an important employer attribute, compared to just 35 percent of men.

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