Tracking what works in social media and what doesn’t isn’t always easy for a busy small business owner. Here are five quick tips for improving your social media metrics: 1) Use Google Analytics—it includes social media traffic so you can see how people are finding your website. 2) Pay attention to your click rate on your social shares. 3) On Facebook, check the number of “people talking about this” and then experiment with text-only posts and posts with images or videos and see what gets people talking. 4) To increase followers on Twitter, send a quick Tweet to every new business contact you meet. 5) Determine your social media influence score by adding on an app that measures this metric.