I think everyone is familiar with the axiom ‘it takes a village to raise a child’—I’m a big fan of that kind of thinking and have stayed close to friends and family in my efforts to raise my sons. I’ve found that even though friends and family often have a very different perspective on how to handle any given situation, it benefits my kids tremendously to have support and commitment beyond the nuclear family. My sons are also—I feel—more independent and creative in their thinking because they have witnessed a variety of styles and viable approaches to solving any given problem.
I consider the axiom of ‘the village’ to be valid in the professional realm as well. Businesses and business projects take on a life of their own and also become our “children”—and it usually takes the support of various dedicated people to care and nurture a business to successful fruition. It only makes sense to attract people who are committed to your business and who can offer a different perspective on how to solve the many issues that arise in running a company, or executing any given project. Although there are many successful solo players out there, most businesses depend upon more than one person for their ongoing success.
In the website design business—this is especially true. I’m sure many of you have had the experience of working with a lone Web designer—I’m curious, how did that work out for you? In my experience, it seldom works because the lone website designer can never fully support a website through the evolutionary phases that are required over time. A lone website designer usually doesn’t stick around that long, nor do they have the fortitude to modify the website as the business evolves.
A website design should be a living representative of your business: you’re the “parent” of your website, and your website design company is like an aunt or uncle . . . or a trusted caretaker who’s looking after your “child” on a daily basis. You can’t just trust anyone with your kid—because there are a lot of bad things that can happen to your website. Security attacks and poor servers that aren’t well supported can cause your website to disappear overnight. Additionally, your website needs to be continually updated so that it’s always ready to meet new customers: it should change according to the seasons of your business. Just as you wouldn’t want your child showing up at a formal event wearing an old T-shirt, or appearing on the first day of school wearing out-of-date clothes, you don’t want your website appearing out-of-date or looking poorly next to your competitors. Your website needs to represent your business in its very best light on an ongoing basis, as it is often a customer’s first impression of your business.
It is best to choose a Web company that has a track record of success and that is going to be there for you in the years to come—that can get to know your business and support you throughout the journey. Having the right support team is critical.
I’ve worked in the Web industry as a consultant for some time, and I see the value that Web.com offers to small businesses. eWorks! XL® is a unique program in the industry, and it’s particularly designed to meet the needs of small businesses that are on a budget and that need a website that can grow and evolve as they do. What is especially great is that there are no set-up fees or big down payments up front, so the initial risk is minimized—and you get an ongoing program that supports your business with online marketing as well as perpetual updates to your site whenever you need them.
For those of you who are current customers, I encourage you to call in at 1-800-311-2707 (option 2)—or use the Modifications Submission Form—and make changes to your website regularly—we’re here to do that for you. If you want to make changes, but don’t know what to do—call us and get some advice and feedback on what you can do next.
If you’re not a current customer and you’re experiencing the ups and downs of an unstable Web company (or a Lone Ranger designer), I highly recommend that you consider Web.com as a caretaker for your Web presence. We’d consider it a privilege and an honor to take care of your website so that you can focus on growing your bottom line.
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