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While most of America is still thinking about backyard barbecues and back-to-school, for ecommerce retailers, now is the perfect time to start thinking ahead to snowy days—and holiday 2015 retail sales. This year, holiday retail sales are projected to reach more than $877 billion and ecommerce is likely to account for a big share of those dollars. According to IBM, growth in ecommerce retail sales has surpassed 10 percent each quarter for the past year. Small and midsized ecommerce companies in particular, are poised for a sales surge. Will your ecommerce website be ready to grab its share of holiday shopping sales? Get your website and marketing strategy in shape for the season by downloading our new e-book and following these 17 simple steps.

Winning E-Commerce Strategies for the 2015 Holidays
Table of Contents
    Look Back and Plan Ahead
  • Assess Your Inventory
  • Assess Your Marketing Strategy
  • Assess Your Website
  • Stress Test Your Website
  • Make Your Website Mobile-Friendly
  • Simplify Shopping
  • Step Up Your Customer Service
    Market Smart
  • Plan Your Promotions
  • Reach Out With Email
  • Get Personal
  • Use Content Marketing
  • Polish Your Reputation
  • Use Online Advertising
    Factor in Fulfilment
  • Ship It Good
  • Time It Right
  • Plan for Returns
  • Create a Calendar
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