As a crowd funding strategist, she teaches workshops for Small Business Administration, California State University at San Bernardino and MOM 2.0. She works with private clients to get them compelling stories, informative videos and brilliant publicity for their crowdfunding campaigns.
She is also the executive producer and host of the Wright Place TV Show now seen on DISH network on Demand in 60 million homes in Los Angeles.
Women Grow Business Interviews Dr. Letitia Wright
Why did you become a small business owner?
I always saw it as a way to become wealthy. I am not a good employee.
What’s the most critical step you took in order to grow your business?
Get quality coaching. I recommend people pay for it, stop trying to cobble together a business from free snippets you read about online. Get serious coaching.
What’s the most important way you’re using technology in your business?
As a way to stay in touch with my tribe. My tribes are tech savy within the niche they are in. For example, my Fertility Mama’s are all very web connected and tech savvy.
My Elder Tribe is also very open to learning and being tech savvy. They don’t want to give up and say “I just can’t do it”.
Share what you’ve learned from your biggest success in business.
Learn from the best and use what you learn.
How did you recover from your biggest business-related failure, and what did you learn?
My biggest failure was almost losing my business due to neglect when my father was diagnosed with terminal cancer. I was spending time with him to enjoy his last days but I was also depressed and grieving the loss I was about to experience.
I didn’t even speak to my virtual assistant.
After she sent me an email saying “I guess you are not going to talk to me anymore”, I finally told her what was going on.
So when I came back, a LOT of things were out of whack. It could have been avoided, I didn’t have to handle it like that.
But one thing I did well is, Wright Place TV had a strong Tribe, so when I finally came back, things just started picking up. I was grateful that I had done the homework to build that kind of support so that I still HAD a business when I came back.
What does the Women Grow Business community mean to you?
These are super smart women that I admire deeply. I feel like I can ask anything in there and get a good answer. I want to be like them when I grow up.
How do you use social media to help your business grow?
I use social media like publicity.
I use it to educate my tribe and connect them with important issues that are related to what I do and who I work with. I give the appearance of always being online, however, I use good tools to keep me connected so I can spend vast amounts of time OFFLINE.
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