Photo and video sharing is growing, especially among women. According to a recent PewInternet.org survey, women are more likely than men to share visual posts on social media. Whether they’re “creators” or “curators” (creators take the photo or video themselves and post it, while curators share photos and videos they find on the Web), women outnumber men in visual social media activity across all categories. What does this mean for your social marketing strategy? Any business can take pictures and videos. If you’ve got a product, show it from multiple angles, being worn or being used. If you’ve got a service business, create a short video explaining what services you offer or doing a demonstration. For Instagram, videos can be between three and 15 seconds long; if you’re recording a video for your website, you can make it longer. Try creating a teaser for Instagram to draw customers in. Remember to include a call to action so the customer is driven to come in to your store or to your website.
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