Women in Business Tip: How to Market Using Photo and Video Sharing - Forum.web.com
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Women in Business Tip: How to Market Using Photo and Video Sharing
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Photo and video sharing is growing, especially among women. According to a recent PewInternet.org survey, women are more likely than men to share visual posts on social media. Whether they’re “creators” or “curators” (creators take the photo or video themselves and post it, while curators share photos and videos they find on the Web), women outnumber men in visual social media activity across all categories. What does this mean for your social marketing strategy? Any business can take pictures and videos. If you’ve got a product, show it from multiple angles, being worn or being used. If you’ve got a service business, create a short video explaining what services you offer or doing a demonstration. For Instagram, videos can be between three and 15 seconds long; if you’re recording a video for your website, you can make it longer. Try creating a teaser for Instagram to draw customers in. Remember to include a call to action so the customer is driven to come in to your store or to your website.

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Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

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