Women in Business Tip: When You’re Starting a Business, What Types Have the Most Longevity? - Forum.web.com
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Women in Business Tip: When You’re Starting a Business, What Types Have the Most Longevity?
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Debunking the myth that women-owned businesses don’t last as long as male-owned businesses, a recent Cornell University study showed that in many industries, women-owned businesses actually survive longer. Disputing the “Female Underperformance Hypothesis,” researchers found the most longevity in women-run educational services, clothing, gift-related businesses and dance studios. However, not all women-owned businesses with high survival rates were in industries we think of as typically “female”—for example, the alcohol sales and service industry had a high rate of longevity for women-owned businesses. The study also found that women-owned businesses in big cities tend to survive longer. The authors plan further study to determine what’s behind the higher success rates—for instance, do women in an industry tend to support and learn from each other? Do women in big cities do better because there are more support groups and women’s business organizations there? In the meantime, networking with others in your industry and city can’t help but inspire more success. 

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Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

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  1. I agree!!

    1
  2. I agree. I think women have come a long way.

    2
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