It’s one of those things: Once you hear about Radiant Orchid being the Color of the Year, you’ll suddenly see and hear about it everywhere. Like all things in business, it’s better to be ahead of the trend than behind. Every year, Pantone combs the world looking for color influences in all industries including art, sports, travel and technology to designate its hot color of the year. Whether you’re designing new products or planning a new marketing campaign, knowing the color of the year can help propel your efforts tenfold. According to Pantone, Radiant Orchid is a harmony of fuchsia, purple and pink undertones and encourages expanded creativity and originality. If you sell fashion and accessories, home and garden décor or accessories, jewelry, cosmetics or art work, add some Radiant Orchid products to your line. Whether you’re selling online or in stores, try weaving in some Radiant Orchid to the design of your website or marketing materials and see your profits bloom.
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