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WordPress 101: Basics Every Small Business Owner Needs to Know
1 October 2013

You are most likely familiar with the term WordPress even if you only vaguely know what it is. Well, good news! Think of this blog post as a basic introduction to WordPress for small business owners. Here’s what you need to know about it:

What is WordPress?

Founded in 2003, WordPress is now the largest self-hosted blogging tool and content management system (ie, backbone of a website) in the world. It is an Open Source project, which means there are hundreds of people all over the world working on it for free.

What’s so great about it?

Because it’s open source, WordPress is constantly being updated and improved upon, with developers creating add-ons (called plug-ins and widgets) that you can use to create a custom website (or blog).

Secondly, it’s free. You can download a free theme (template) and customize it yourself or hire someone to customize it for you. (Be sure to choose a responsive theme to ensure your site looks great on desktops/laptops, tablets, and mobile devices.)

Third, it is really easy to use. You do not need to be super-technical or know any code to use it.

What are plug-ins and widgets?

Plug-ins add a specific feature to a website, like search engine optimization (see below), a blog archive, forums, RSS feed sign-up for your blog, and email sign-ups.

A widget improves the website experience. Widgets you’ve probably seen include stock tickers, blog and Twitter feeds, weather reports, and the latest headline news.

Does WordPress help with search engine optimization (SEO)?

Why yes, it  does! There are over 1,000 SEO plug-ins available, many with awesome ratings. (I particularly like Yoast.)

How do I get started?

You need someplace to put WordPress. Buy and register a domain name and set up hosting for your website or blog.  Let the host know you will be using WordPress and need a server that supports PHP 5.2.4 or greater, MySQL 5.0 or greater, or the mod_rewrite Apache module. Yes, that is tech-y, but your hosting provider will understand.

Next, find a great Web development and design firm with specific expertise in WordPress to set it up for you. You’ll thank me for the time and aggravation you just saved yourself.

Do you use WordPress? Why do you like it? What else do you want to know about it?

Once you’ve got your WordPress blog up and running, let Web.com’s online marketing services spread the news to the world.

Image courtesy of softaculous.com

Monika Jansen

Monika Jansen

Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at www.jansencomm.com.
Monika Jansen
Monika Jansen

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