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Your Business Needs to Be on Facebook—Now
16 February 2010
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Facebook and Your BusinessIt’s hard to believe, but Facebook started only six years ago (of course, from a dorm room at Harvard). Since then, the website has beat out tough competitors, like MySpace™, and now has more than 400 million users. It’s a case of spot-on timing, good design and listening to the community. Plus, Facebook is downright engaging, allowing status updates, photos, videos, apps and so on.

However, Facebook is much more than a place to have fun. Given its massive footprint, the site is a platform for business. In fact, many top companies have fan pages—and some even show them in national commercials (as seen during the recent Super Bowl).

Consider this: Based on the research from Compete, Facebook has surpassed Google™ as the main source of traffic to portals like Yahoo!® and MSN®. So, could social networking be the next search engine?

It makes a lot of sense. People spend much time on social networks and listen to suggestions from their friends (it’s no surprise that Google is getting much more aggressive with social networking, as seen with its recent launch of Buzz as well as the acquisition of Aardvark).

To capitalize on things, we are seeing the emergence of yet another marketing approach: social media optimization.

One of the early experimenters is Intuit®’s TurboTax®. Actually, roughly half of the users are on Facebook, with an average of 150 friends. So, TurboTax is providing useful ways for users to share reviews and ask tax questions.

In other words, social media will help customers with their problems—and likely lead to improved loyalty and word-of-mouth marketing.

This is not to say that you should avoid search marketing. No doubt, this will remain critical. But it’s probably a good idea to start engaging your customers, especially on Facebook.

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Tom Taulli is an expert on small business and is the author of several books, including The Complete M&A Handbook (Random House, Inc.). In addition to his writing, Taulli has appeared on high-profile television venues such as CNN, CNBC, and Bloomberg TV, and has been quoted in various print media sources such as The Wall Street Journal, USA Today, and The LA Times. Visit his blog at www.taulli.com.


    1. In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers’ minds. Revenue is typically gained in the autonomous business model via advertisements, but subscription-based revenue is possible when membership and content levels are sufficiently high.

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    2. Capitalizing on social network sites is crucial to keeping your business up with the trends. Some complain that social network sites make your business less personal, but the stakeholders these sites link your business to are global. If you are unfamiliar with how the social network scene works, there are numerous tutorials, references, and other businesses that specialize in creating and maintaining your business’ social network sites.

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    3. How do I place by website on Facebook?

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    4. What exactly do I do?

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    5. How do I put my website on Facebook?

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    6. Would love to give this a try. How do I get info?

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    7. How do I announce my business on Facebook? I would like to do that.

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    8. How do I set this up?

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    9. I too would like to know: How do I place my website on Facebook?

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    10. How do I place my website on Facebook? Does it cost anything? If so, how much?

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    11. I am interested to learn how to place my website on Facebook.

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    12. Hi Everyone,
      The first step is to become a member of Facebook. This is free and requires a basic setup on Facebook. I would put a nice picture of yourself or your business on it. Then, connect with your friends to create a network. As you get comfortable with the features, you can the put together a fan page. Essentially, this is a profile for your business, where you can post updates, offers, comments and so on.

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    13. I want my business to go on Facebook. I have a Facebook account called “Sormeh Powder.” I need its wall, profile, and notes to be searchable by non-Facebook members. How do I do that?

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    14. I just tried to put a Facebook Badge on my Web.com-designed website home page to link it to my Facebook page, but couldn’t work out how to do it. Can you help?

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    15. I have had a page for my Automotive Repair and Tire shop, and it has not had the impact on my business as I would like. We have several fans. It is important to rememeber like any source of advertising or making those connections with your customers, you must maintain it—an area in which I have failed because I simply don’t have the time to keep it up. I will for 2010 put more of an effort and expect to reach more of my local customers and potential customers. It takes work, and as a small business owner I do realize that our customers are on the Web, and the more impressions you can create with them the higher your probabililty of reaching them when they need your services.

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    16. I have the reverse question from David and others. I have a Facebook page for my business and a Web.com website. How do I put the Facebook logo on my website as a link so that viewers can go right to my Facebook page?

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    17. Once your business is on Facebook, it’s easy to add a “Become a Fan” box on the home page of your website—and it’s one of the best ways to announce to your customers that you’re on Facebook. To learn how to do this, just follow the basic how-to steps outlined in our blog article: Adding Facebook’s “Become a Fan” Box to Your Website.

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    18. How do I post my website on Facebook? How much will it cost after I join Facebook?

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    19. Hi Tony,
      The first step is to become a member of Facebook. This is free and requires a basic setup on Facebook. I would put a nice picture of yourself or your business on it. Then, connect with your friends to create a network. As you get comfortable with the features, you can the put together a fan page. Essentially, this is a profile for your business, where you can post updates, offers, comments and so on.

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    20. Hi Web.com,
      I’d like to advertise my photography business on Facebook. I’m not a techie, so I wonder if you could help me with this.

      Thanks,
      Lisa

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    21. There are some great comments on this post, and I’d like to particularly address Sudi’s and Lisa’s comments. I head up our Solid Cactus (a Web.com Group brand) SEO and Social Media teams. We regularly build and manage client Facebook presences, working to ensure that the Fan page best represents the client’s brand personality and is targeted to the appropriate demographic. We also work toward engaging with Fans and keeping the page innovative. I’d be happy to talk with you more about growing your Facebook presence—simply send an email to alicia.magda@solidcactus.com, and we’ll discuss in more detail.

      Thanks!

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    22. It is nice that some people can promote their business in Facebook, but this does not work for everyone. I tried to advertise on Facebook, and even though I am a member, I was turned down. They have games such as Mafia War, but selling my paintball guns was not acceptable for them. After seeing this, I will try again, but I bet I will be turned down again.

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    23. Facebook has been a wonderful way of managing my real estate contacts. I’m constantly amazed at the wide variety of people I know who belong . . . I have a client in his 80s and others who are in other parts of the world, and we can easily keep in touch. And more importantly, my company is being mentioned every time I send or receive a message.

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    24. If you are unfamiliar with how the social network scene works, there are numerous tutorials, references, and other businesses that specialize in creating and maintaining your business’ social network sites, and most of them can be found on Google.

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    25. Also, Sarah and Carol: If you would like to link to your Facebook page from your website, simply insert an image of the Facebook logo on your page wherever you want it to be, highlight the logo, and then click hyperlink. You’re going to link the logo to an outside page, and to get the address, simply copy and paste your Facebook’s main page address into the space provided in the link pop-up window. Apply the changes, and publish.

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