This is the fourth year Bob Burg and Thom Scott hosted the Extreme Business Makeovers aka #XBM, event in Orlando, Fla., and the first I’ve attended. After the rave reviews I saw posted all over social media sites last year, I knew I didn’t want to miss out this year.
It certainly lived up to its reputation.
One reason I was excited to attend was that the expert team of presenters included Felicia Slattery, Carrie Wilkerson, Stephanie Frank and Svetlana Kim, all of whom I’ve interacted with through Twitter and Facebook, but never met in real life.
Photo of Lori with Paul Martinelli © Lori Saitz, used with permission
And since the setting of just a few hundred people was more intimate than many of these kinds of event, I would have the opportunity to actually meet and talk with them.
Simon T. Bailey kicked off the event with a humor-infused story of the career-altering action he took while employed by the Walt Disney Company. And then he made a statement that I didn’t realize would be one of the most profound of the weekend.
“It’s not who you ARE that holds you back; it’s who you think you’re NOT.”
Simon says, “Shift, Baby, Shift.” He challenged the audience to shift the conversation and become game-changers within our industries. You need to Vuja de – to see what everyone else sees, but to see it differently (think iPhone and Zappos).
Action Step for You: Read at least two books a month from your industry. Pay attention to the trend of making emotional connections with our customers.
I never tire of listening to Bob Burg, who is the co-author of “Go-Givers Sell More” and an amazing human being. He discussed definitions of success, his own being “a feeling of peace of mind and genuine happiness based on having done one’s best to live up to their potential or having preceded a previous level.”
Then he shared his personal 13 Traits for Leadership and Development, based on those written by Ben Franklin in Ben’s autobiography. It’s that kind of personal disclosure and authenticity that speaks volumes about Bob’s own success.
Action Step for You: Read “The Autobiography” by Ben Franklin and create your own 13 Traits for Leadership and Development.
Carrie Wilkerson is the Barefoot Executive and she almost didn’t make it to #XBM because she was stuck in Ireland after the volcano erupted in Iceland. Bless her heart, she was able to sneak out of her house in Texas and away from her four children after only two hours of sleep to get to Orlando. On stage she delivered a hysterically funny presentation in which she promised that we all have an audience waiting for us.
Your audience is waiting for you. All you need to do to find them and “fill your stadium” is understand her four W’s – Want them, Woo them, Win them and Wow them.
Action Step for You: check out her blog post to see more details.
The weekend closed with Svetlana Kim’s riveting story of her immigration to the U.S. as a political refugee from Russia, using an airline ticket bought on the black market. She didn’t speak a word of English and had only $1.00 in her pocket when she landed at JFK in 1991.
She miraculously worked her way up from a cleaning lady to a stockbroker and has since become the author of “White Pearl and I: A Memoir of a Political Refugee,” an award-winning business and community leader and a Presidential fundraiser.
Action Step for You: Every morning when you wake, think of five things for which you are grateful.
As with most all events, it wasn’t just the speakers who made it so memorable, it was the relationships forged with other attendees as well. Not a lot of small chit-chat, at #XBM it was much more how can I help you and what can we create together kind of conversations.
A few weeks later now, it’s incredible to see what’s developing out of those connections. Join us next year?
- Marissa Levin talking about reaffirming your core values in the face of economic recovery
- Tinu Abayomi-Paul discusses researching financial options to expand your business
Regular contributor Lori Saitz is founder of Zen Rabbit Baking Company. She helps people show appreciation for and give recognition to others. The main (delicious!) tool her team uses to help accomplish this important feat is through The Gratitude Cookie™. A thin, crunchy cross between a butter and a sugar cookie, The Gratitude Cookie is so named because if you’re eating the cookies, you’re encouraged to think about something you are grateful for as you munch on each one. Connect with her on Twitter.